Happy to meet you

From one creator to another

This page isn’t really about us – It’s about you.

The creators, artists, designers and entrepreneurs building the future of work on your own terms.

You don’t need another pep talk about following your passion. You need the infrastructure to turn it into a thriving business.

We know – because we lived it. Juggling multiple collaborations, chasing payments, undercharging, losing momentum to admin chaos.

Running a creative business without the systems to support it is why so many creators burn out before they break through.

Happ was born from real pain points we shared with each other. We knew there had to be a better way.

Our mission is to turn creative talent into creative ownership by making the business of creativity as effortless as the work itself.

We’re building for a world where creators are free to do what only humans can do: create.

And it needs you to make it happen.

Meet Happ Team

Shlomit Malka

Co-Founder, CEO

Shlomit spent over a decade as an international fashion model – working with Chanel, Armani, Ralph Lauren, and Roberto Cavalli, and appearing on the covers of Vogue, Elle, Harper’s Bazaar, and more.

But the real education wasn’t the work itself – it was managing it. Running her own career independently, negotiating, chasing payments, and figuring out the business side of a personal brand without the infrastructure to support it.

That experience became the blueprint for Happ. As co-founder and CEO, Shlomit shapes the product vision and community strategy – building the infrastructure she wished she’d had from the start.

Originally from Israel, Shlomit now lives in New York with her dog Bono and her cat Jeremiah.

Omri Galili

Co-Founder, CTO

Omri is a technology entrepreneur specializing in backend architecture and the simplification of complex operational processes. His expertise lies in transforming intricate business logic into practical, application-driven systems and intuitive user interfaces.

Over the past decade, he co-founded and led SentrySite, an engineering-driven technology studio delivering custom product design and development services. During more than 10 years of activity, SentrySite supported hundreds of companies, including leading enterprise groups and municipalities, delivering tailored UX/UI design and robust system development across diverse industries.

Omri’s core strength is in backend systems, infrastructure design, and the orchestration of advanced AI agents to execute complex workflows and automate multi-layered processes. He has led the technical execution of large-scale platforms, translating business requirements into scalable and resilient architectures.

He is a co-founder of Happ and is actively involved in engineering and platform development.

Omri grew up in Sha’arei Tikva, Israel. He is married to Natali and is a father of two sons, Ari and Tomi, and their dog Rio. He currently serves as a Major in the Israel Defense Forces Reserves and lives in Tel Aviv, Israel.

Guy Ben Ari

Co-Founder

Guy is a technology entrepreneur specializing in Israeli fintech innovation. His expertise lies in building structured, technology-driven financial products that translate regulatory and operational complexity into scalable digital platforms.

Over the past decade, he co-founded and led SentrySite, an engineering-driven technology studio focused on custom system development across a wide range of industries. For more than 10 years, SentrySite designed and delivered both complex and streamlined digital infrastructures, tailored to the unique operational needs of public institutions, academic organizations, startups, and growing companies.

Guy led end-to-end initiatives spanning product strategy, system architecture, UX design, and the implementation of mission-critical workflows, building systems designed to support real-world business processes at scale.

He is a co-founder of Happ and is actively involved in product and platform development.

Born and raised in Haifa, Israel, Guy served as both a member and instructor in the Israeli Scouts youth movement. He currently serves as a Major in the Israel Defense Forces Reserves and lives in Tel Aviv, Israel.