Happ to meet you

From one creator to another

This page isn’t really about us. It’s about you – the creators, artists, designers, and entrepreneurs building careers on your own terms.

You don’t need another pep talk about following your passion. You need the infrastructure to make it a thriving business.

We know, because we lived it.

We spent the last decade building personal brands and products across fashion and tech – working with incredible teams, producing work we’re proud of, on systems that were never built for how creative work actually happens.

We went independent to get more freedom. What we got instead was hours lost to admin, awkward money conversations, and business decisions made mostly in the dark.

What changed everything wasn’t a tool – it was each other. Trading real numbers and real stories with fellow creators is how we finally found the confidence to set our boundaries and price our worth.

That’s when it clicked: creators need a homebase for their business – a place to turn creative talent into real ownership.

Happ connects you to the collective intelligence of creators around you, so you stop guessing and start knowing. Your rates, your terms, your business decisions – grounded in real data.

The world needs what only you can make. In the age of AI, your creative gifts and unique taste are the most valuable currency there is – and Happ is how you own it.

Meet Happ Team

Shlomit Malka

Co-Founder, CEO

Shlomit spent over a decade as an international fashion model – working with Chanel, Armani, Ralph Lauren, and Roberto Cavalli, and appearing on the covers of Vogue, Elle, Harper’s Bazaar, and more.

But the real education wasn’t the work itself – it was managing it. Running her own career independently, negotiating, chasing payments, and figuring out the business side of a personal brand without the infrastructure to support it.

That experience became the blueprint for Happ. As co-founder and CEO, Shlomit shapes the product vision and community strategy – building the infrastructure she wished she’d had from the start.

Originally from Israel, Shlomit now lives in New York with her dog Bono and her cat Jeremiah.

Omri Galili

Co-Founder, CTO

Omri is a technology entrepreneur specializing in backend architecture and the simplification of complex operational processes. His expertise lies in transforming intricate business logic into practical, application-driven systems and intuitive user interfaces.

Over the past decade, he co-founded and led SentrySite, an engineering-driven technology studio delivering custom product design and development services. During more than 10 years of activity, SentrySite supported hundreds of companies, including leading enterprise groups and municipalities, delivering tailored UX/UI design and robust system development across diverse industries.

Omri’s core strength is in backend systems, infrastructure design, and the orchestration of advanced AI agents to execute complex workflows and automate multi-layered processes. He has led the technical execution of large-scale platforms, translating business requirements into scalable and resilient architectures.

He is a co-founder of Happ and is actively involved in engineering and platform development.

Omri grew up in Sha’arei Tikva, Israel. He is married to Natali and is a father of two sons, Ari and Tomi, and their dog Rio. He currently serves as a Major in the Israel Defense Forces Reserves and lives in Tel Aviv, Israel.

Guy Ben Ari

Co-Founder

Guy is a technology entrepreneur specializing in Israeli fintech innovation. His expertise lies in building structured, technology-driven financial products that translate regulatory and operational complexity into scalable digital platforms.

Over the past decade, he co-founded and led SentrySite, an engineering-driven technology studio focused on custom system development across a wide range of industries. For more than 10 years, SentrySite designed and delivered both complex and streamlined digital infrastructures, tailored to the unique operational needs of public institutions, academic organizations, startups, and growing companies.

Guy led end-to-end initiatives spanning product strategy, system architecture, UX design, and the implementation of mission-critical workflows, building systems designed to support real-world business processes at scale.

He is a co-founder of Happ and is actively involved in product and platform development.

Born and raised in Haifa, Israel, Guy served as both a member and instructor in the Israeli Scouts youth movement. He currently serves as a Major in the Israel Defense Forces Reserves and lives in Tel Aviv, Israel.