Visual Production

Build campaigns that keep paying long after delivery.

visual-production director ip-ownership licensing milestone-payments usage-rights
Structure your agreements so your best work generates licensing value for years - not just a one-time fee. Happ gives you usage frameworks shaped by the creative community, so the business side of directing is as strong as the creative.
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What is Build campaigns that keep paying long after delivery.?

Happ for Directors is a contract and licensing platform that structures usage rights, production milestones, and secondary licensing rates so your campaigns generate revenue long after delivery.

Who This Solution Is For

Available in: US

Freelance Directors
Commercial Directors
Music Video Directors
Brand Film Directors

Benefits & Problems Solved

Problems it solves

  • Undefined usage rights allowing unlimited exploitation
  • Back-loaded milestone structures forcing directors to finance pre-production
  • Work-for-hire defaults transferring creative ownership silently

Key benefits

  • Usage rights licensed by geography, platform, duration, and content type
  • Secondary licensing rates documented in the original agreement
  • Milestone payments aligned with pre-production, shoot, edit, and delivery
  • Portfolio and festival submission rights retained by default
  • License extensions handled through documented amendment process

Screenshots

Frequently Asked Questions

How does Happ help directors?

Happ helps directors manage contracts, payments, and collaborations in one place - with tools to define usage rights by geography, platform, and duration, structure payments across production stages, retain portfolio rights, and set secondary licensing rates.

How do I charge for global usage when I was hired for a US campaign?

Your agreement specifies the geographic scope of the original license. International extension requires a separate licensing agreement at rates you define.

Can I retain the right to show my work in festivals or my portfolio?

Yes. IP terms can transfer commercial usage to the Collaborator while retaining portfolio, personal promotion, and festival submission rights for you.

How should I structure milestone payments as a director?

Align milestones with your production workflow: pre-production approval, shoot wrap, rough cut delivery, and final export. Each stage triggers a payment.

Can I get paid before the shoot day?

Yes. Your first milestone is a non-refundable deposit due on signing. The shoot isn't confirmed until it's paid. You're protected before you pack a single bag.

What happens if a shoot gets cancelled last minute?

Your agreement includes a tiered kill fee. Full rate if cancelled within 48 hours. Fifty percent within 7 days. You define the windows. Last-minute cancellations come with compensation.

How does Happ keep track of all my Collaborators and projects?

Every Collaborator - brands, agencies, art directors, producers - is organized in your Homebase with full contract and payment history. No more scattered threads and lost invoices.