Visual Production

Set your terms, own your work, get paid on schedule.

Define usage rights and creative ownership, structure milestone payments across development, shoot, and delivery, and invoice every fee you negotiate. The business of directing - made effortless.
Set your terms, own your work, get paid on schedule.

What is Set your terms, own your work, get paid on schedule.?

Happ for Directors is the business homebase for independent directors. Define usage rights and creative ownership, structure milestone payments across the production, and invoice for every fee you negotiate - including any secondary use - all in one mobile-first platform.

Who This Solution Is For

Available in: US

Freelance Directors
Commercial Directors
Music Video Directors
Brand Film Directors

Benefits & Problems Solved

Problems it solves

  • You front pre-production costs and wait until the end to get paid
  • Your usage rights go undefined, so expanded use never gets charged for
  • Work-for-hire becomes the default and you sign your ownership away
  • A campaign grows beyond the original deal with no agreed fee to bill

Key benefits

  • Get paid as the work happens - milestones across development, shoot, and delivery
  • Keep your ownership, and define how your work can be used - and what expanded use costs
  • Always know where you stand - what's signed, paid, and owed on every Collaboration

Frequently Asked Questions

How does Happ help directors?

Happ is the homebase for independent directors. It brings all your Collaborations into one mobile-first workspace - contracts, payments, and billing. Pricing and contract terms draw on the entire creator network, so you quote from real data. Define usage rights and creative ownership, structure milestone payments across the production, and invoice for every fee you negotiate.

How do I keep cash flow predictable across pre-production?

Front-load development and pre-production payments as their own milestones. The director is not financing the work.

How do I keep ownership instead of defaulting to work-for-hire?

Smart Legal Terms surfaces ownership and usage-rights clauses with defined medium, geography, duration, and platform. Any use beyond that scope is a new agreement you negotiate and invoice for.

How do I get paid when a campaign runs longer than agreed?

Secondary-use and extension fees are defined in your original agreement, so when a campaign extends you invoice for the rate you already set - no renegotiating from scratch.

What if a Collaborator wants to use my work in markets or formats I did not agree to?

Usage rights in your agreement define exactly where your work can appear. Each new use is a new agreement you negotiate and invoice for.

What if a production gets cancelled last minute?

Your agreement includes a tiered kill fee. You define the windows.

How does Happ keep track of all my Collaborators and Collaborations?

Every Collaborator is organized in your Homebase with full contract and payment history.

Do I need a contract to direct a commercial or music video?

For any paid directing work - commercials, music videos, brand films - yes. Happ's Smart Legal Terms surfaces clauses for usage rights, creative ownership, and production milestones, and you decide which apply. Happ suggests, you decide.

How much should I charge to direct a project?

Happ does not set your rates - Smart Pricing surfaces relevant benchmarks from the community brain, so you can price development, a shoot, or a full campaign with real market context. You set the number, and the milestones lock into the agreement before pre-production.

How do directors invoice clients and get paid?

Invoicing is tied to the signed agreement - milestones across development, shoot, and delivery - paid straight through Happ. Happ never takes a commission on your work; the only cost is a standard payment processing fee that depends on how your Collaborator pays, always shown to you upfront. Every campaign's payment status lives in your Homebase.