Nobody Feels Petty Invoicing for a Chair
A friend's brand needed a photoshoot. I adjusted my rate, covered an expense, and then quietly lost $100 because chasing…
Co-Founder, CEO
Shlomit spent over a decade as an international fashion model – working with Chanel, Armani, Ralph Lauren, and Roberto Cavalli, and appearing on the covers of Vogue, Elle, Harper’s Bazaar, and more.
But the real education wasn’t the work itself – it was managing it. Running her own career independently, negotiating, chasing payments, and figuring out the business side of a personal brand without the infrastructure to support it.
That experience became the blueprint for Happ. As co-founder and CEO, Shlomit shapes the product vision and community strategy – building the infrastructure she wished she’d had from the start.
Originally from Israel, Shlomit now lives in New York with her dog Bono and her cat Jeremiah.
The way creators work has fundamentally changed — with social media, marketplaces, and AI all moving the ground at once.…
A stranger with a guitar in a Williamsburg subway station gave me ten minutes I haven't stopped thinking about. Not…
A clear, step-by-step framework for freelancers to follow up on overdue invoices with confidence - including a staged timeline, ready-to-use scripts, and guidance on when and how to escalate without…
A step-by-step walkthrough of the Happ contract wizard, covering every screen from background to terms — so new users can create, send, and get a professional contract signed with confidence…
The campaign outperformed every benchmark. Then their licensing department sent an email. Three new markets. Eighteen more months. One new format. No mention of payment.
After directing a campaign that outperformed every benchmark, the brand wanted to run it across new markets, extend the license, and use it in a…