Visual Production

Your image. Your terms. Your licensing business.

visual-production duration-limits image-licensing likeness-rights model usage-rights
Define exactly where your likeness appears, for how long, and on what platforms - and get paid again when usage expands. Happ's terms library includes usage frameworks shaped by models who've already navigated these conversations.
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What is Your image. Your terms. Your licensing business.?

Happ for Models is a likeness rights and licensing platform that defines exactly where your image appears, for how long, and on which platforms - with built-in compensation for any extended or secondary use.

Who This Solution Is For

Available in: US

Freelance Models
Fashion Models
Commercial Models
Fitness Models

Benefits & Problems Solved

Problems it solves

  • Open-ended usage clauses granting unlimited exploitation
  • Missing duration limits letting images run indefinitely
  • Secondary and extended use going uncompensated

Key benefits

  • Likeness usage defined by platform, geography, and content type
  • License duration documented with clear expiration dates
  • Secondary use triggers new agreement and additional compensation
  • Extended licensing structured as documented amendments
  • Track active licenses and upcoming expirations

Screenshots

Frequently Asked Questions

How does Happ help models?

Happ helps models manage contracts, payments, and collaborations in one place - with tools to define exactly where their likeness can appear, set license expiration dates, and require new agreements for any extended or secondary use.

How do I control where my image appears after a shoot?

Your agreement defines the exact platforms, geographies, and content types where your likeness can be used. Any use beyond scope requires consent and a new agreement.

Can I set an expiration date on how long a brand uses my photos?

Yes. Duration limits specify when the license expires. After that date, continued use requires a license extension with additional compensation.

What if a brand wants to use my image in a market I didn't agree to?

Geographic restrictions mean new markets require a separate licensing arrangement. You set the rate for each extension.

Can I get paid before the shoot day?

Yes. Your first milestone is a non-refundable deposit due on signing. The shoot isn't confirmed until it's paid. You're protected before you pack a single bag.

What happens if a shoot gets cancelled last minute?

Your agreement includes a tiered kill fee. Full rate if cancelled within 48 hours. Fifty percent within 7 days. You define the windows. Last-minute cancellations come with compensation.

How does Happ keep track of all my Collaborators and projects?

Every Collaborator - brands, agencies, art directors, producers - is organized in your Homebase with full contract and payment history. No more scattered threads and lost invoices.