content-and-strategy

Content & Strategy

Own your content. License the rest.

Define what you create, where it can be used, and who owns the system behind it - and invoice separately when content runs as paid…

content-and-strategy content-creator content-ownership

Content & Strategy

Your words have value beyond the first draft.

Define exactly what you're delivering, keep the right to reuse and resell your own writing, and get paid as drafts are approved. The business of…

content-and-strategy draft-rounds republication

Content & Strategy

Build brands without giving away your playbook.

Define monthly scope, protect your strategic frameworks, and license content for paid use separately. Happ gives social media managers the infrastructure to scale retainers professionally.

content-and-strategy content-ownership retainer

Content & Strategy

Retainers with clear scope. Results without ambiguity.

Define what's included in your monthly engagement, set boundaries on crisis response, and document deliverables beyond 'media coverage.' The business of PR - made effortless.

content-and-strategy crisis-response media-relations

Content & Strategy

Strategy is the deliverable. Price it accordingly.

Define what constitutes a strategic deliverable, protect your frameworks, and structure payments around thinking - not just execution. Happ gives brand strategists the infrastructure to…

content-and-strategy brand-strategist frameworks